ty[o Alchemy Research
Alchemy is all
about chemistry, the
magical process of turning
base metal into gold
Alchemy Research
is all about
commercial chemistry
 

It's all about Alchemy

Alchemy Research is a leading insight consultancy, offering ‘full service’ market research globally

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We draw on our extensive experience to design bespoke and innovative research approaches that deliver insightful commercial solutions

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We adopt an energetic, enthusiastic and flexible approach, with hands-on director-level involvement at all stages of the process

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We keep things interesting, challenging and rewarding for clients, respondents and ourselves

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So that collectively we generate fresh insights to inform product, service and marketing decision-making

How we do it!

We work closely with our clients, to understand their businesses and strategies

We design and implement research that addresses real business issues

We understand that delivering carefully-constructed research is only half the challenge

We develop insights that help our clients respond to the ever-changing consumer landscape

We assist decision-making and provide actionable recommendations to inform business development

Our approach

Clarity - Keeping things simple

Coverage - Truly global (ie, Open World)

Creativity - Research design and problem-solving

Energy - Enthusiastic and innovative approaches

Insight - Commercially-actionable recommendations

Involvement - Relationships/understanding client needs

Partnerships - Established network of senior associates

Value - Support services used as required

Delivery - On time, on budget

Our techniques

Qualitative Research

  • Group discussions
  • Depth interviews (ie, one-on-one, paired, triads)
  • Accompanied shopping trips/experiences
  • Online groups/bulletin boards
  • Observational/ethnography
  • Group discussions
  • Depth interviews (ie, one-on-one, paired, triads)
  • Accompanied shopping trips/experiences
  • Online groups/bulletin boards
  • Observational/ethnography

Quantitative Research

  • Face-to-face (ie, street, HUT, in-store, exit)
  • Online/self-completion
  • Telephone/mobile apps
  • Hall/central location tests
  • Mystery shopping
  • Face-to-face (ie, street, HUT, in-store, exit)
  • Online/self-completion
  • Telephone/mobile apps
  • Hall/central location tests
  • Mystery shopping

Consultancy Services

  • Communities, workshops, NPD
  • Segmentation,  volumetrics,  modelling, statistics
  • Vox pops, video diaries, wearable cameras, eye-tracking

Market Analysis

  • Sales/EPoS data
  • Retail testing

Desk Research

  • Secondary data
  • Market intelligence/entry/sizing

Advertising tracking
Brand positioning/imagery
Category reviews
Concept validation
Creative development/evaluation
Customer journeys
Customer satisfaction
Customer profiling

Typical
studies

Digital user experience
Home usage trials
Market testing
New product/service development
Product/in-store tests
Purchase motivators/inhibitors
Segmentation
U&A studies

Bringing together a wealth of experience!

Joanne Broadhead

17 years in market research
Extensive retail experience
Specialist in observations, intercepts and accompanied shopping
 Experience of work in design/communications agencies


John Shepherd

30 years agency experience
Established Alchemy in 1998
Qualitative, quantitative and consultancy
Consumer, professional, business, social
Strategic input/insight, added value


Chris Taylor

22 years agency and client-side experience
Consumer/trade experience
Previously Head of Marketing at Staffordshire University
Vast experience of qualitative/quantitative techniques


Global coverage

We operate on a truly international basis, via membership of Open World

Network of 16 partners and 12 associate members
Spread across Europe, Africa, Asia and the Americas
Single source of worldwide qualitative/quantitative research

http://openworld-network.com

...in SUMMARY

INSIGHT
Philosophy (ie, senior consultants on all projects)
Vast experience of a wide range of sectors/audiences
Delivery of condensed and powerful analysis
Long-term client relationships
Post-project inputs

EFFICIENCY
All the services/resources of a large consultancy
Hands-on ‘accessibility’ of a small/friendly agency
UK/international coverage (ie, via Open World)
‘Field/tab’ to ‘full service’ involvement

VALUE
Support services provided by long-term partners
Concentration on the ‘added value’ elements
Namely, design, fieldwork, analysis, interpretation and insight generation
Exceptional value for money

Working Together To Deliver Insight

Our clients...Include

Retail

Food/Groceries

Buisness-To-Business

Further/Higher Education

Shopping Centres

Home Shopping

Contact us

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